BINLI History
Founded in Guangzhou in 2003, BINLI Timepiece established its brand headquarters in Shenzhen in 2010. Its Zhongshan production base was completed in 2020 at Zhongshan Acer e-Valley.
The in-house factory spans 6,000 sq.m with over 200 staff and an annual watch output of 1 million pieces. As a professional watch enterprise integrating R&D, manufacturing, assembly and sales, BINLI owns two brands: BINLI and CITOLE. We operate over 2,000 retail counters across China backed by a comprehensive after-sales system.
BINLI’s Team & Quality Assurance
BINLI has full departments for sales, branding, R&D, production, procurement, QC and after-sales. Our 6,000 sq.m Grade-A watch factory adopts 100,000-class dust-free workshops, producing 1 million watches yearly.
We run a strict QC system with IQC, IPQC, FQC & QA, including 100% waterproof testing.
We strive for fine details to avoid quality issues. Every watch comes with complete after-sales service by our seasoned watch technicians.