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IB Bentley Timepiece is a brand under BINLI Company. The company was founded in 2003 and is known for its quality and sense of design. In 2016, a brand under BINLI Company was launched as IB Bentley Timepiece.

 

With young people who grew up in the internet environment as its target audience, IB carried out a series of innovations and attempts. IB does not pursue a comprehensive product series or a large number of styles, but prefers to be refined and precise. It aims to achieve the ultimate in every segmented market. The sense of design takes BINLI TIMEPIECE as its soul, and this view has been further strengthened and condensed in IB, ultimately presented in a more vivid and more vital form.

 

Every second of life and work should be designed. Carefully designed timekeeping tools, a carefully designed life.

 

IB is design.